Reeve is a long-standing pioneer in both digital marketing and the Bitcoin/Blockchain space. At his first blockchain venture, he invented the stablecoin as the Co-Founder and CEO of Tether, the most used cryptocurrency in the world, with a 2022 trading volume of $19.3 trillion, ranking it as one of the top 10 most traded assets globally.

Prior to this, Reeve co-founded BlockV, raising $22 million in an ICO to deliver the first-ever platform for the creation of NFTs.

Before venturing into blockchain, Collins founded several successful companies, including being one of the initial employees at Avenue A, which went public at the peak of the Internet bubble for $6.6 billion.

Reeve is known for successfully creating and exiting companies, with his most recent exit being Pala Interactive, which he raised $70 million to launch and was acquired by Boyd Gaming in 2022.

As an advisor to The London Fund, Reeve provides strategic guidance on investment opportunities and emerging technologies, helping navigate innovations in Web3 and blockchain ecosystems.